Stop Managing Amazon PPC. Build This System Instead (2026 Guide)

Amazon PPC in 2026 is nothing like it was a few years ago. Competition is tighter. CPCs change faster. And Amazon’s algorithm now reacts in real time. Yet most sellers are still managing PPC like it’s 2020 — manually adjusting bids, reacting late, and burning profit without realizing it. In this video, I walk you through exactly how I’d start Amazon PPC from zero in 2026, step by step. This isn’t outdated “best practices.” It’s a modern system built around speed, structure, and automation — aligned with how Amazon actually behaves today. In this video, you’ll learn: Why manual bidding no longer works in Amazon’s real-time environment How to structure PPC around goals, not campaign types Why traffic volume is less important than traffic quality How to use automation from day one without losing strategic control How to structure ACoS and budgets like a real business What scalable, stress-free Amazon PPC actually looks like in practice