Neda Daneshzadeh on the Rise of the Millennial Consumer

Neda Daneshzadeh, partner at Prelude Growth Partners, shares how her passion for the consumer space led her to private equity, and examines the spending shift occurring with the rise of millennial-minded consumers in the market, many of whom are focused on “brands that are aligned with their values.” She also discusses how Prelude’s portfolio reflects this growing trend by investing in clean, transparent companies, and her expectation that the market will become even more fragmented over the next decade because of the consumer’s need to connect with the brands they purchase from.