How Comcast, Cox & Spectrum Unify Linear and Streaming with Seth Mittman at Ampersand

Comcast, Charter, and Cox have been working together on the ad sales side for over 30 years — through a company most buyers have never heard of. Seth Mittman, VP of Integrated Sales at Ampersand, joins Tim Rowe to explain what that infrastructure actually is, what it means for your media buy, and why streaming-only campaigns are leaving significant reach on the table. Brands that added linear set-top box inventory to their streaming campaigns saw an average 131% lift in reach. Mittman walks through why that gap exists, how Ampersand closes it, and what cross-platform activation actually looks like in practice — from a single game buy to a full national addressable campaign across 62 million households. Topics covered: — What Ampersand is and how the co-opetition ownership structure works — The sports footprint: 90% of live sports events on television — How to actually buy live sports inventory (and what programmatic can and can't do right now) — The difference between a one-stop shop and an end-to-end solution — Why the education gap is the real sales problem — What three decades in cable teaches you about convergence Connect with Seth: [email protected] Learn more: https://www.ampersand.tv State of Streaming covers the business of streaming, advertising technology, and sports media. Subscribe for weekly intelligence: https://www.stateofstreaming.com