IAB Annual Leadership Meeting: The Interviews...On Metrics to Judge Great Content

IAB Annual Leadership Meeting: The Interviews...On Metrics to Judge Great Content

What metrics do you use to judge great content? Hear from Erin McPherson, Maker Studios; Mark Thompson, The New York Times Company; Lisa Donohue, Starcom USA; Ben Lerer, Thrillist Media Group; Mike Hopkins, Hulu; Bob Rupczynski, Kraft Foods; Jonah Goodhart, Moat; and Jeffrey Cole, USC

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IAB Annual Leadership Meeting: The Interviews...On Metrics to Judge Great Content
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IAB Annual Leadership Meeting: The Interviews... On the Best Content Creators
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IAB Annual Leadership Meeting: The Interviews...On Content Consumption in 2015 and 2020
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Jonah Goodhart, Moat on Vewability and Brand impressions at 2015 IAB Annual Leadership Meeting
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Jonah Goodhart, Moat, George Ivie, MRC, and Sherrill Mane, IAB, on Mobile Ad Impressions
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Rising Stars: Demonstrating Results at the 2012 IAB Ad Ops Summit
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2015 IAB MIXX Awards Jury Chair, Michael Lebowitz
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03:05 pm | "Surprised by the Data: How Kraft Got Creative Across Media"