THE HUNGER GAMES - 30" Blu-ray & DVD AD - Lionsgate Films

The Hunger Games trilogy was a global phenomenon and a massive success for Lionsgate in cinemas. There was huge pressure on the Home Entertainment release to create a campaign that would build upon the film's mass appeal, unique story and build a fever pitch anticipation for the release in the UK. This was the first countdown TV ad we produced to launch the extensive campaign to record sales across Blu-ray and DVD. Sarah Sanders, Senior Product Manager, Lionsgate Home Entertainment said: "I worked with Darren and the team at Firebelly whilst at Lionsgate. They were my go-to agency for all my AV campaigns. Always passionate about the work they created, always delivered perfectly. Based on their excellent track record I knew I could entrust all projects to them, regardless of campaign size or genre. Only once were they required to pitch an idea against other agencies, for the biggest title Lionsgate had released at that point: The Hunger Games. And of course, they blew us away with their finely tuned story-boarding and concepts, winning the pitch hands-down. Their execution and delivery were excellent. Fantastic work". Visit https://theverycreativegan.com/vegan-...