Bula Coffee - an agritourism success story

The ACIAR-funded Pacific Agribusiness Research in Development Initiative Phase 2 project has supported 5 agritourism companies in Fiji to become market ready after closures due to the COVID-19 pandemic. Support included business advice based on market research, assistance with marketing, and improvements to the experiences on offer, such as on-farm processing tours, lodging, and farm-based recreational activities. One of the operators to benefit was Bula Coffee, which launched its first crop-to-cup coffee tour. Visitors experience firsthand how coffee is processed and learn about the company’s engagement with smallholder farmers they source from, all while enjoying the taste of high-quality coffee. Read more at https://www.aciar.gov.au/media-search...