Manufacturing Consent

In this video Noam Chomsky explains the consept of manufacturing consent, which Walter Lippmann wrote about in his 1922 novel Public Opinion. The full version of this video can be purchased from Zeitgeist Films to support their work http://www.zeitgeistfilms.com/videoca... They are also responsable for the popular Canadian documentary The Corporation Public Opinion by Walter Lippman Page 248 That the manufacture of consent is capable of great refinements no one, I think, denies. The process by which public opinions arise is certainly no less intricate than it has appeared in these pages, and the opportunities for manipulation open to anyone who understands the process are plain enough. The creation of consent is not a new art. It is a very old one which was supposed to have died out with the appearance of democracy. But it has not died out. It has, in fact, improved enormously in technique, because it is now based on analysis rather than on rule of thumb. And so, as a result of psychological research, coupled with the modern means of communications, the practice of democracy has turned a corner. A revolution is taking place, infinitely more significant than any shifting of economic power.