Behind the Work: Generation Lockdown

How do you navigate the highly charged and emotive issue of gun violence in US schools while also making enough of an impact to effect real change? McCann New York’s Yellow Pencil-winning entry Generation Lockdown for March for Our Lives was so affecting it was referenced in Congress. #DandAD #McCannNewYork #GenerationLockdown D&AD - Celebrating, inspiring, and nurturing creative excellence since 1962: https://www.dandad.org/ Instagram:   / d_and_ad   Twitter:   / dandad   Facebook:   / dandaduk   LinkedIn:   / d&ad   Pinterest: https://www.pinterest.co.uk/dandad/