Business Development Formula - Lead generation for real estate agents, from real estate coach, Darin Persinger, of http://productivityjunkies.com In Productivity Junkies Economic Formula I shared how to break things down to what you need to focus on each day. What you need to make happen now, if you want to hit your yearly goals. *I put together a worksheet so you can work out your numbers yourself on that blogpost. Download at http://bit.ly/bvVBD5 In this real estate coaching video, I share the Productivity Junkies Business Development Formula, AKA The 1-2-1. Yesterday on the worksheet, I only broke down the Economic Formula. Today in this video, I break down the second part of the work sheet. After you know your Total New Appointments Per Week number you are ready to rock out your lead generation and business development. You have to decide on your prospecting, marketing strategy and tactics to achieve your 1-2-1 or check out my Solutions Coaching for real estate agents and I would love to work with you on a crafting a game plan.