You'll learn how to quickly and easily get Google Featured Snippets for your website and drive more traffic. You'll learn how to quickly and easily get Google Featured Snippets for your website and thus gain more traffic. Useful resource: Natural Language API Demo: https://cloud.google.com/natural-lang... ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👋 Subscribe to our channel for more SEO tips, guides, and tutorials: https://www.youtube.com/subscription_... 📰 Subscribe to our newsletter to receive proven SEO tips regularly in your inbox: https://www.evergreenmedia.at/seo-new... ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Contents: 0:00 Introduction 1:52 Uncovering Opportunities for Featured Snippets 3:26 Types of Featured Snippets 4:00 Step 1: Take a Close Look at the Ranking Snippet 6:03 Step 2: Identify the Key Entities 8:48 Step 3: Write Your Featured Snippet 9:31 Step 4: Add the Text 11:00 Step 5: Request Indexing 11:48 Good to Know 🤔 What is a Featured Snippet? Google Featured Snippets are highlighted snippets in Google's SERPs. The Featured Snippet appears above the organic search results. The goal is to answer simple search queries directly in the SERPs. Note: If you have a Featured Snippet, your page will not appear again in the organic search results. DISCOVERING OPPORTUNITIES FOR FEATURED SNIPPETS You have a chance of getting a Featured Snippet if... ✔️ your page already ranks in the top 10. ✔️ there is already a Featured Snippet for the relevant main keyword, i.e., if the search query can actually be answered in this way. TYPES OF FEATURED SNIPPETS There are four content formats for featured snippets: ✔️ Paragraph ✔️ Lists (unordered or in steps) ✔️ Tables ✔️ Videos 👉 To get a featured snippet, you need to match the content format of the snippet that already has one. For example, if the snippet contains a list, a table won't work, and so on. ...and here's how to get a featured snippet 👇 #1 LOOK CAREFULLY AT THE RANKING SNIPPET Pay attention to: ✔️ Keywords that appear ✔️ The location on the website where the text from the featured snippet is found. Is the passage relatively high up? Then you need to do something similar on your website. ✔️ ... ✔️ The intention behind the keyword ✔️ The opinion. In most cases, the text in the featured snippet is rather objective. #2 DETERMINE THE CENTRAL ENTITIES You can use the Natural Language API demo for this: 👉 Copy the text from the featured snippet and paste it into the demo. 👉 See which entities appear and how relevant the text is to each entity. 👉 Note down the most important entities (you'll have to judge for yourself what's relevant). 👉 Look for an official definition (Duden, Wikipedia, etc.), copy the text back into the API, and add it to your entity list. #3 WRITE YOUR FEATURED SNIPPET Use all the entities you researched that seem most important to you. The trick is to try to keep the text even shorter than the current featured snippet! #4 ADD THE TEXT Add the text passage you just wrote to the relevant section of your content. Make sure it's a similar passage to the content that currently has the featured snippet. Ideally, the newly added paragraph should be preceded by an HTML heading containing the question you're answering. ⚠️ Warning: There is NO guarantee that you'll get a featured snippet. This depends on several factors. #5 REQUEST INDEXING Go to "URL Inspection" in Google Search Console and select the relevant page. Now you just need to request indexing. 💡 Takeaway: This doesn't always work, but it's a 10-minute effort with nothing to lose. And if it works, all the better: You'll get much more traffic in position 0 than in position 8! GOOD TO KNOW 👉 Featured snippets can be lost quickly. They aren't stable positions. 👉 If it doesn't work, double-check whether an essential entity is missing, etc. 👉 The simpler your wording, the better. 🌐 German, German-speaking, Germany, Austria, Switzerland #SEO #SEOTips #SearchEngineOptimization #Google #Organic #Traffic