Early KOST 103 FM television commercials

Early KOST 103 FM television commercials

See the KOST TV commercials when KOST was battling KBIG to win the beautiful music ratings in Los Angeles. As a favor to KOST beautiful music Program Director Fred Seiden, Johnny Mathis not only made an appearance as an actor, but sang a custom song as well! Unfortunately, the commercial never aired, because - by the time it was finished - management had already decided to change KOST's format from beautiful music to adult contemporary. Interestingly, programmer Jhani Kaye - who transitioned KOST from beautiful music to AC - actually mixed the audio for the beautiful music commercial, not realiziing that he'd be taking over the programming a couple of weeks later!