What is the author’s role in marketing a book?

Pieter Kwant is the director of Langham Literature and a literary agent. He has over 40 years’ experience in the Christian book trade covering distribution, international sales, and publishing. Since 2000 he has worked with Langham Partnership as their Literature Programme Director. Here he answers questions from his talk "Thinking Like a Publisher," given at the 2019 European Leadership Forum. See more at http://www.FOCLonline.org FOCLID 10610 9