Episode 002: Integrated Marketing & Community Building | Bridget Terrones

In this episode of The Marketer’s Podcast, we’re joined by Bridget Folliard Terrones, Vice President of Marketing & Communications at the Institute of Real Estate Management (IREM). With extensive experience in association marketing, Bridget shares how integrated marketing goes beyond campaigns to build trust, engagement, and long-term value across professional communities. What you’ll learn in this episode: What “integrated marketing” actually looks like in practice How marketing strategies shift when targeting communities vs consumers Balancing brand, member value, and organizational goals The role of trust and engagement in association marketing Key skills future marketing leaders need to succeed #integratedmarketing #marketingstrategy #marketingleadership #brandstrategy #digitalmarketing #contentmarketing #b2bmarketing #youtubevideo #trending #learning #podcast #businessgrowth