Go to https://www.MaverickShopOwners.com to grab my free "Auto Repair Tune Up" course that's filled with Marketing, Sales, and Profitability tips to help your shop succeed. Need 1-on-1 help to take your auto repair shop to the next level? Set up a quick chat with me here: https://api.leadconnectorhq.com/widge... Check out the website at https://www.MaverickShopOwners.com In this video, Ron Ipach, co-founder of Maverick Shop Owners, delves into the essentials of understanding and managing your auto repair shop's finances, focusing on the crucial difference between gross sales and net profit. What You'll Learn: Understanding Gross Sales: Discover the components of gross sales in your auto shop, encompassing parts and labor, and why it's the top line number in your financials. Expense Management: Learn about the various expenses that impact your shop, from employee salaries and utility bills to insurance and rent. Net Profit Explained: We break down the formula (Gross Sales - Expenses = Net Profit) and emphasize why net profit should be your primary financial goal. Allocating Expenses Wisely: Get insights into the ideal allocation of expenses, including parts cost, technician cost, service advisor cost, and fixed expenses, to ensure a healthy bottom line. The 80% Rule: Understand why limiting expenses to 80% of your gross sales is key to achieving a 20% net profit margin. Avoiding Common Pitfalls: We analyze typical financial mistakes that lead to reduced net profit and provide strategies to avoid them. Whether you're a new auto shop owner or looking to improve your existing business, this video is packed with valuable advice to help you achieve a minimum of 20% net profit, with tips on scaling even higher. Join Ron as he guide's you through the critical aspects of financial management in the auto repair industry, and show you how to transform your shop's profitability effectively! ================================ Ron, along with Maverick Shop Owners co-founder Gerry Frank, have been helping auto repair shop owners attract top-quality customers to their shops, maximize profits, and live the lifestyles that they deserve for over 25 years. To find out if 1-on-1 coaching and mentoring in our Maverick Shop Owners group is right for you, go here to set up a personal call with Ron: https://calendly.com/ron-ipach/chat