How to Create a Brand That Will Stand the Test of Time

How to Create a Brand That Will Stand the Test of Time ----------------------------------------------------------------------------------- How to Create a Brand That Will Stand the Test of Time https://www.thecityeg.com/how-to-crea... What's in a name? More than you might think. For many businesses, the decision to name their company after themselves is not one they take lightly. The concern is that naming your business after yourself will come back to haunt you down the line and potentially be your undoing when it comes time for retirement or passing on the torch. How to Create a Brand That Will Stand the Test of Time This was especially true in previous generations where entrepreneurs weren't seen as leaders but rather opportunists who would start up any business without a thought of how it would Numerous sources and studies show that the majority of businesses fail early on. Those that do survive beyond their first few years now face the challenge of becoming memorable and recognizable to consumers. It's not easy to craft a brand identity that both reflects modern tastes and trends and has staying power to keep it afloat for years to come. However, it's certainly not impossible: Just look at centuries-old brands like Jim Beam, Brooks Brothers and Macy's that remain strong, despite the many market changes they've withstood over the years. You must achieve these steps to get a good Brand name for your business and it lasts long : 1. Produce consistent messaging. 2. Deliver on your brand promise. 3. Think of your brand as a person. 4. Focus on your value first. 5. Determine your values and culture. 6. Keep it simple. 7. Make time for your customers. 8. Know your customer well. 9. Evoke positive emotions. 10. Build a great product first. 11. Hone in on the subtle details. First off, let's start off by going over what makes a good brand name. Repetitive brand names affect consumers' branding elevations, reactions to cross-selling and product choices. A good brand name can be any number of things. Visual, brand name that's communicated through design or logo. Distinctive, stands out from your competitors. And Accessible, easy to interpret. These are just a few ways in which a brand can provide value. However, the most important question that you need to ask yourself is, especially when you're creating a brand, does it resonate with your audience? The first thing is, consider the audience you're targeting. If you're targeting a hedge fund investors, do you think a name like Jelly Belly or Coca-Cola would work? Especially for creating some hedge fund type of product? Of course not. So the first thing you want to do is consider the audience that your brand is targeting. If you have a poor understanding of the audience you're targeting, the next steps will fail. So it's important that you really put your audience in the center of everything. The second thing you need to do is select what type of name you want. Some people can successfully get away with using their name as their business. These are typically embodied in their vision of the founders. An example of this is the Michael Jordan Brand himself, right? Jordan shoes. He's using his last name. The next one is acronyms. These are shortened versions of descriptive names. The third one is descriptive. The name of your company can legitimately describe what your business is. American Airlines, Home Depot. These are examples of names that tell people exactly what the company does. This avoids any confusion. It can be boring at sometimes, but it works well. The fourth one, suggested names and there are three types. Real, these are terms that are taken straight from the dictionary. Composite, mixing to dictionary words together into one. Facebook is a prime example of this. Invented. Sometimes they're just not enough words in a dictionary to come up with your own brand, so you have to invent one. Now the third thing, you want to decide what your name should say. Ask yourself, what is your brand vision? What is your company's mission statement? The best brand names don't describe, instead, they translate into some sort of emotional appeal. You want your brand to articulate your brand heart. You need to figure out what your big idea is and how you can translate that into your brand name. You can even try testing with different brand names to see where you find the most success. ---------------------------------------------------------------------------------- Follow us on #thecityeg Website : www.thecityeg.com Facebook :   / thecityeg   Linkedin :   / thecityeg   Twitter :   / thecityeg   Behance : https://www.behance.net/thecityeg Instagram:   / thecityeg   Pinterest:   / thecityeg   YouTube :    / thecityeg   Contact us on http://m.me/TheCityEg Email ( [email protected] )