The Hero's Journey according to Joseph Campbell - video by Matthew Winkler and Kirill Yeretsky

View the full video and lesson at: http://ed.ted.com/lessons/what-makes-... To learn about how to leverage myth-making in marketing head over to the Ueber-Brands Blog-Cast at www.ueberbrands.com, read the summary bit.ly/UeberSummary or the book at http://bit.ly/UeberBk What trials unite not only Harry Potter or Frodo Baggins but many of literature's most interesting heroes? And what do ordinary people have in common with these literary heroes? Matthew Winkler takes us step-by-step through the crucial events that make or break a hero. Lesson by Matthew Winkler, animation by Kirill Yeretsky.