Could LEGO Be Heading For A Major Crisis?

Is LEGO heading for a financial collapse in the next decade? In this video I break down why LEGO may actually be on a dangerous path — from overpriced sets, collapsing hype, declining childhood interest, and the upcoming 2026 LEGO leaks that reveal the controversial new Smart Brick gimmick. This could genuinely be the start of LEGO repeating the same mistakes that nearly bankrupted them in the early 2000s. With retailers already discounting LEGO sets before release, falling excitement across the fanbase, and more adult-focused luxury sets replacing regular play sets, the warning signs are everywhere. The LEGO Smart Brick might be the final push that turns fans away — especially as prices are expected to rise even higher in 2026. If LEGO keeps chasing tech gimmicks instead of imagination and creativity, the brand could suffer major long-term consequences. I love LEGO, but I think it’s time to sound the alarm. #lego #2025 #legoleaks