FOB (Free On Board) Explained: Avoid the #1 Mistake in Sourcing from Turkey

FOB (Free On Board) is one of the most common Incoterms in global trade—but also one of the most misunderstood. Many SMEs assume “free” means free shipping, only to face hidden costs and unexpected risks. In this 3-minute video, we break down: ✅ What FOB really means (risk and cost transfer). ✅ The most common misconception (“Free” Trap). ✅ A practical example: German buyer sourcing from a Turkish supplier. ✅ The #1 mistake buyers make—and how to avoid it. ✅ When FOB is the right choice compared to EXW or CIF. If you’re a European SME sourcing from Turkey, mastering FOB is critical to protect your margins and avoid costly surprises. 👉 Read the full blog post here: [Insert Blog Link] 👉 Subscribe for more sourcing insights:    / @sinan.ceviker