(Lecture-4), What's Mass media? Functions, Characteristics, Types and Examples of Mass Media

Mass media refers to the channels and tools used to transmit information, entertainment, and persuasive messages to a very large, diverse, and geographically dispersed audience simultaneously. The term emphasizes the scale and reach of the communication, moving from a single source to a great many recipients. ======== Chapters of video lesson: 00:00 Introduction 00:16 What is Mass Media? 00:51 Functions of Mass Media 01:35 Characteristics of Mass Media 02:23 Types of Mass Media 02:40 Print Media 03:04 Broadcasting Media 03:30 Digital Media 04:05 Outdoor Media ======== Important Links:    • (Lecture-1), What is Media? Definition of ...      • (Lecture-2), What is Print Media? Definiti...      • (Lecture-3), What is Electronic Media? Exa...      • (Lecture-4), What's Mass media? Functions,...      • (Lecture-5), What's Media? Print, Electron...      • (Lecture-6), What is Media Literacy? Consu...      • (Lecture-7), Meaning, Nature, Universality...      • (Lecture- 8), How Social Media Makes us le...      • (Lecture-9), What is Mass Communication? K...      • (Lecture-10), What is Difference between M...      • (Lecture-11), Meaning, Concept and Charact...      • (Lecture-12), Difference between Theories ...   ========