Aviation Wealth Club Recording 23 Sept 2025!

Smashing the 2nd Quarter of 2025! Recap of the September 23rd session where Rob Yates introduced the "People times Miracle" formula: The Miracle Equation: Rob taught that profit is generated when you multiply the number of people reached by a "miracle." Customers don't buy wood and labor; they buy the "miracle" of a tidy, beautiful home. Businesses must sell the dream outcome, not the tool. Engagement as a Resource: Success is a pattern of consistent outreach. Rob noted that top performers like Alex Hormozi spend up to six hours daily engaging with people. Without a dedicated plan to reach current and new people, a business cannot thrive or scale. Emotional Decision Making: Rob emphasized that businesses often neglect the most important differentiator: how a customer feels. Understanding the deep desire for organization or self-satisfaction is more valuable to the sales process than listing technical product specifications. Hybrid Content Strategies: David proposed a four-hour daily content creation block to automate outreach. While Francois emphasized personal visits for farmers, Rob suggested using WhatsApp to send high-value video links, capturing the attention of clients during their long, monotonous work hours. The Critical Insight Stop selling the process and start selling the transformation. Your customers are not interested in the "wood"; they are interested in the "tidy bedroom." To grow, you must identify your client's specific miracle and spend the majority of your day finding people to show it to. Some seriously great insights were generated. Connect with us: www.aviationwealthclub.com   / aviationwealthclub     / aviationwealthclub   Join the Aviation Wealth Club: https://zcal.co/david-le-roux/Aviatio...