Story Order Turns Words Into Meaning: How Story Shapes Socio Trial

This video focuses on the concept of invisible frames and how subtle language choices fundamentally guide perception and decision-making before an audience consciously processes information. It discusses the principle of persuasion, drawing on the work of Robert Cialdini, which posits that preparing the audience's mental landscape—creating a "privileged moment"—is often more persuasive than the message itself. Based on a Stanford study where framing crime as a "beast" versus a "virus" led to drastically different proposed solutions, and a real-world example of Alberta Health Services intentionally changing internal metaphors from violent to achievement-oriented language to alter company culture. Even non-verbal cues, such as a subtle image of a runner on a document, can significantly prime behavior. This video ultimately cautions that understanding these powerful tools necessitates a serious consideration of their ethical use. Read More In Pre-Suasion: A Revolutionary Way to Influence and Persuade Kindle Edition by Robert B. Cialdini https://www.amazon.com/Pre-Suasion-Re... Talk With Prof. Brandon Blankenship https://www.brandonblankenship.com/