We Ranked Every Big 12 Team by TV Value… The Results Are Wild

Every analyst says the Big 12 is the most competitive conference in college football — but nobody has ever proven it with TV data. Until now. We built the proprietary Brand Power Index that strips away rankings, time slots, network deals, and opponent strength to reveal the pure television essence of every Big 12 program. And what the numbers show about this conference will completely reframe every realignment conversation you've had. What's Inside: 📊 A full breakdown of our proprietary Big 12 TV Brand Power Index — built from 2,200+ games over five years, isolating the pure brand essence of every program by washing out network, time slot, AP rankings, and opponent 🏆 Every Big 12 school ranked — and unlike the ACC, not a single program falls below the FBS baseline, making this the most balanced brand conference in the Power 4 😤 BYU emerges as the most surprising overperformer in the index — and the data explains exactly why the Cougars bring more TV value than anyone is giving them credit for 📺 The head-to-head comparison between Big 12 and ACC brand ranges — the numbers confirm what fans have always felt but nobody has ever quantified ⚠️ Six programs bunched at the baseline — not dead weight, but dangerously average in a world where media rights money flows to brands that move the needle Don't get left behind — join the Mafia family and tell us in the comments: did BYU's number surprise you, and which Big 12 program deserves more TV respect than the networks are giving them? The Mafia wants to know. Featuring Rockandrant from ⁨‪@CFBXpress‬ #Big12 #CollegeFootballRealignment #Big12Football #TVRatings #ConferenceRealignment #MediaRights #CollegeFootball #BrandStrength #P2 #BYU #Utah #Colorado #WestVirginia #TexasTech #OklahomaState #TCU #Baylor #IowaState #KansasState #Kansas #Cincinnati #Houston #UCF #Arizona #ArizonaState Don't Forget to Follow us on Twitter: @TheCFBMafia Enjoying our Content? Consider becoming a member, leaving a super thanks or super chatting in our live streams!