High Income but Still Broke? The Real Reason You Never Feel Rich

Why do you still feel broke, even though you’re earning more than ever? In this video, I break down why you never feel rich – no matter how high your income gets – and what you can actually do to change that. We’ll unpack the “hedonic treadmill” (hedonic adaptation) and lifestyle inflation: the hidden psychology that makes every raise, promotion and upgrade feel normal after a few months. You’ll see why more money doesn’t automatically equal more happiness, why so many high earners still feel stressed about money, and why the finish line keeps moving every time you hit a new income goal. Here’s what you’ll learn in this video: • Why you still feel broke even with a good salary • How the hedonic treadmill makes you adapt to every financial upgrade • The real reason lifestyle inflation quietly eats your raises • Why “I just need a bit more” never seems to end • A simple 3-step framework: Notice, Define, Redirect • How to define your personal “enough” number • How to use extra income to buy freedom, not just nicer stuff This isn’t another “just budget harder” video. It’s about the psychology of money: how your brain, your expectations, and your environment work together to keep you chasing “more” without ever feeling like you’ve made it. If you’ve ever thought: “I make good money but I still feel broke.” “I thought this salary would finally make me feel rich.” “I keep earning more but my life doesn’t feel any different.” —this video is for you. Watch until the end to learn how to step off the treadmill, define what “enough” really means for you, and finally start using your money to feel secure, not just look successful. Hit subscribe if you want more deep-dive videos on the psychology of money, lifestyle inflation, and building a life that actually feels rich. 0:00 – Why You Never Feel Rich (Hook) 0:34 – The Story of Alex: Income Up, Stress The Same 1:18 – The Hidden Force: Hedonic Treadmill Explained 2:04 – Lifestyle Inflation & “More Money, Same Feeling” 2:46 – Why Modern Life Makes You Always Want More 3:26 – Step 1: NOTICE Your Money Treadmill 4:04 – Step 2: DEFINE Your Personal “Enough” Number 4:54 – Step 3: REDIRECT Extra Income On Purpose 5:46 – The Gap That Actually Makes You Feel Rich 6:15 – Final Thoughts & Question for You #neverfeelrich #stillbroke #moneymindset #hedonictreadmill #personalmoney #lifestyleinflation #psychologyofmoney