Amazon PPC Reality Check: Is Your Ad Spend Actually Working?

Join us for a dynamic Q&A session focused on all things Amazon PPC! We're diving deep into your questions and answers about ppc amazon, covering everything from "amazon advertising campaign strategy" to "amazon product launch ppc strategy". Learn how to optimize ppc campaigns for maximum efficiency and discover new ways to improve your overall amazon optimization efforts. Need tailored advice for your Amazon account? Book a free call and get real answers, fast: https://bit.ly/4jMZtxu Want free resources? We got you! Free download here: NEW PPC Guide 2026: https://bit.ly/4lF0OYX Ultimate Q4 Playbook: https://bit.ly/46Wqkm3 Amazon Crisis Kit: https://bit.ly/4maWHn0 SEO Toolkit 2025: https://bit.ly/457zjSl 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Timestamps: 09:53 – Holiday timing, demand spikes, and seasonal pressure 14:18 – Fast ranking strategy and the IAP funnel 17:29 – Click-through rate vs conversion rate priorities 19:21 – PPC optimization timing and seasonality effects 23:03 – Window shopping behavior and ad performance 26:00 – Improving organic ranking with testing and data 27:23 – Main image testing and CTR impact 31:13 – Negative keywords and bulk file control 36:00 – ACOS vs TACOS and margin reality 40:28 – Breaking into PPC management and skill building 45:15 – Wholesale margins and realistic ad spend 49:15 – Scaling when browse node demand is capped 53:11 – Manual bidding logic and revenue per click 57:34 – Product targeting and defensive ad strategy 1:00:00 – Brand registry importance for premium pricing 1:02:00 – New launches, early CTR, and bid adjustments 1:05:03 – Coupons, pricing pressure, and December strategy 1:09:23 – Organic rank tracking and keyword tools 1:11:05 – Creating PPC content and building authority ------------------------------------------------- Follow us: LinkedIn:   / 28605816   Instagram:   / stevenpopemag   Pinterest:   / myamazonguys   Twitter:   / myamazonguy   Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4A5ASHG...