GA4 Keyword Reporting: How to Unlock Keyword Data in Google Analytics 4

Unlock your GA4 keywords with a free trial of Keyword Hero: https://www.keyword-hero.com/?via=eg Consulting: https://johnreinesch.com/ Agency: https://exponentialgrowthmarketing.com/ Avoiding the "not provided" keyword data inside Google Analytics has always been a challenge. With GA4 you have two main options to unlock your keyword data. The first and simplest option is integrating Google Search Console with Google Analytics 4. This integration can be done in just a few clicks. It will give you all of the query data that you normally find in GSC, directly in the GA4 reporting interface. The drawback of this option is it doesn't show you which keywords lead to conversions. In the past, the workaround for this would be to look at your query data, map those queries to the landing page, and then see how many conversions happened on that landing page from organic search. The best option we have found is to use Keyword Hero. They recently released their GA4 integration so you can now get your organic keyword data inside of GA4 and have those keywords automatically mapped to conversions. This is one of the best ways to measure the ROI of your SEO campaigns all the way down to the keyword level. Chapters 00:00 Intro 00:31 Google Search Console Method 2:40 Keyword Hero Method 4:03 Conclusion #ga4 #seo #keywordhero