Hello and welcome to my channel! Thank you so much for returning if you are already subscribed, I really appreciate it! 🌟If you aren't subscribed, then please consider subscribing: / @dr.claire.perfume 🌟 Other videos / playlists you might like: 🤔 The psychology selling you perfume: • 9 Reasons You Spend More On Perfumes Perfu... 💔 My latest perfume declutter Jan 2022: • Perfume Declutter 2022 | Decluttering My E... ❤️ Most worn perfumes 2021: • Most Worn Perfumes 2021 Perfume Collection... 🙈 Trying hyped perfumes / blind buy haul: • Trying Hyped Perfumes Do They Live Up To T... 🛍️ Hauls playlist: • Hauls 🤯 My entire perfume collection Part 1: • Entire Perfume Collection 2021 80+ Part 1/... Part 2: • Entire Perfume Collection 2021 80+ Part 2/... 💪 All the perfumes that I finished in 2020/2021: • Perfume Empties ALL The Perfumes I've Fini... 🙊 Roasting myself: just how much perfume I bought in 2021: • How Much I Spent On Perfumes in 2021 My Pe... 🤷♀️ Things I hate about perfume bottles: • Things I Hate About Perfume Bottles Fragra... 🦄 Unicorn (rare!) perfumes: • Unicorn Perfumes | Discontinued Designer F... 🌟 About this video: This video was prompted by some research that I did when I happened to be lucky enough to buy a vintage bottle of Alien EDP. I got fascinated by the idea of reformulation and why it happens. Have you ever watched a YouTube video on a perfume, been ready to go buy it and then heard the stomach churning, heart sinking words, “of course, it’s been reformulated now.”. So, so many times I’ve heard this, and I’ve even said it myself! One fragrance I’ve always wanted to try is Lolita Lempicka’s Mon Premier Parfum, but that has so many different formulations and versions and names that it just makes my head spin. It’s too much to negotiate! I’ve given up… Here I’ve tried to explain the reasons why perfumes are reformulated. I’ve also tried to discuss whether you should be concerned about reformulations, but what do you think? Did you ever try a perfume that you’ve known and loved for years and found it was just DIFFERENT? How did you feel? What did you do? Did you regret buying or not buying backups? From what I’ve learnt whilst researching this, I think reformulation is happening more and more these days and probably much more than we all realise… I’ve tried to verify what I am saying in the video as much as possible and not to be sensationalist. I've cross referenced research into IFRA regulations, the actual ingredients of perfumes and the dates of acquisitions and takeovers. BUT honestly, reformulations and discontinuations happen without a fanfare, so they are sometimes difficult to date. Also the reasons for reformulations are often shrouded in secrecy (again, there’s no fanfare usually, unless you are Dior…) so please bear in mind that this video may contain some unintended inaccuracies, but none as far as I know. Also, cost breakdowns for perfume production and marketing will differ depending upon the type of fragrance being marketed, i.e. designer, niche or indie. For clarity, I refer to designer perfumes in the video. Sheesh what a disclaimer! Timestamps: 0:00 Intro 1:48 Reason 1 3:47 Reason 2 6:47 Reason 3 12:32 Should you be worried? Perfumes mentioned: Gucci Rush EDT Guerlain Insolence EDP Mugler Angel Mugler Womanity Emporio Armani Because it’s you Dior Miss Dior (2012) Dior Miss Dior (2017) Dior Miss Dior (2021) Guerlain Shalimar Chanel No. 5 EDP Chanel No. 19 EDP Lancôme Hynôse EDP Mugler A*Men Mugler Alien EDT Mugler Alien Eau Extraordinaire Mugler Alien Fusion Mugler Alien Flora Futura Mugler Alien Mirage Kilian Love Don’t Be Shy Lolita Lempicka Mon Premier Parfum Lolita Lempicka Sweet Lolita Lempicka Elle L’aime Lolita Lempicka L de Lolita Lempicka #Perfume #Perfumes #PerfumeReformulation #Fragrance #PerfumeCollection #FragranceReformulation #PerfumeIndustry #WhyReformulatePerfumes #ReformulatedPerfumes #ShouldYouWorryAbout #BackupBottles #ScentMemory #SignatureScent #Mugler #LolitaLempicka #VeganPerfumes #CheapPerfumes #DesignerPerfumes #PerfumeUK #Chanel #Guerlain #Dior #Shalimar #Kilian