its insanely loud. i like it there was a clip i accidentally left out in this vid, but ill say it here: the rubber foot has been replaced with a flexible plastic type material, it feels a lot sturdier and likely wont come unglued unless if its in a very rough enviroment (example: construction site). the silicone on the end caps does get damaged fairly easily, just keep it away from anything sharp and it should be fine. Playtime boost makes the battery last insanely long, but with a set equalizer it sounds way better but drains quicker. luckily it charges super fast. People have been complaning about the fact that it no longer comes with a charging cable, but i don't mind. (its to make the product more Eco-Friendly) The ai soundboost does wonders, and i love it. Its got the soundscape of the previous gen, the Flip 6, but it gets WAY louder. i have tested the waterproofing (vid coming soon/already released) and it is defenitly ready to tackle any task you throw at it. Very good speaker, i 100% reccomend buying it over the flip 6