✨Join GrowthX : https://growthx.cc/growthx-member Minimalist makes more than ₹360 crores in revenue and has brought a skincare wave in India’s ₹16,000 Crore market. A startup that made ₹100 crores in just 8 months of inception by creating loyal fans all across the country in a short period of time. Let’s dive into the major insights that Minimalist cracked to create a skincare cult. GrowthX is a private club of 4,000+ members who lead product, marketing, and growth at companies like SarvamAI, Apple, Zepto, Microsoft, Google, Zerodha, Netflix and Freshworks. CXOs, VPs, ICs — all united by one obsession: compounding their career & company’s growth. Our members get access to — 4,000+ member online private community In-person monthly events across India $100K worth credits from top brands All self-paced learning programs Live weekly learning with CXOs Career Hub for interviews Access for 12 months Follow GrowthX. / growthxclub / growthx.club / growthx_club 💎Craft of Building Growth Teams: https://growthx.cc/GX_Building_Growth... Timestamps👇 00:00 - 00:45: Intro 00:45 - 02:15: How it started 02:15 - 05:15: Spotting Category Creation 05:17 - 07:59: Solving for Trust 05:17 - 10:43: Solving for Access #Startups #Casestudy #Business #Entrepreneurship