Warunk Upnormal Strategies to Survive in The COVID 19 Pandemic

Warunk Upnormal, the brand of the famous cafeteria known for its coffee and modern Indomie menus, was established in 2014 and is able to massively outgrow the business until these days. However, its development and the remarkable journey has to face a big challenge once the COVID-19 appeared in December 2019 and was furtherly announced as a worldwide pandemic. This outbreak has caused various impacts on all aspects of life in Indonesia including the practices of food, café, and restaurant businesses. Warunk Upnormal as one of the impacted businesses has to be able to overcome the changes to survive through the challenges that arise. How does Warunk Upnormal maintain its business and adapt to the challenges arising during the COVID-19 pandemic? And what are their strategies to survive in the middle of the high uncertainty and difficulty? Well, let’s check them out in this video! Dita Indah Syaharani 19018189 Retail Management