In this video essay, we dive deep into what went wrong with the MCU and how its formulaic success reshaped modern cinema. From the groundbreaking introduction of a shared universe to the over-saturation of sequels, spin-offs, and multiverses, the Marvel Cinematic Universe has left an undeniable mark on Hollywood—but is it for the better? We explore how the MCU's influence has led to a decline in originality across blockbusters, with non-MCU films like Fast & Furious and Free Guy feeling like carbon copies of Marvel's blueprint. Join us as we trace the roots of this phenomenon, starting with proto-MCU films like The Mummy and Pirates of the Caribbean.