How Is Likert Scale Data Scored? - The Friendly Statistician

How Is Likert Scale Data Scored? In this informative video, we will break down the scoring process for Likert scale data, a common feature in surveys that measure opinions and attitudes. We’ll cover how this data is quantified by assigning numerical values to response options, typically ranging from levels of agreement. You’ll learn about the various types of Likert scales and the steps involved in calculating total and mean scores for survey items. Furthermore, we will discuss how to handle multiple Likert items to create a composite score that reflects overall attitudes or perceptions. The video will also touch on the classification of Likert data as ordinal, while highlighting how some researchers treat it as interval data for statistical analysis. We will explore the different statistical methods you can use to summarize and analyze this data, including descriptive and inferential statistics. Advanced modeling techniques will also be introduced to help you understand the underlying traits or attitudes measured by the scale. Whether you’re a researcher, student, or just curious about survey methodologies, this video will equip you with the essential knowledge to effectively score and analyze Likert scale data. Don't forget to subscribe for more engaging content on measurement and data analysis! ⬇️ Subscribe to our channel for more valuable insights. 🔗Subscribe: https://www.youtube.com/@TheFriendlyS... #LikertScale #SurveyData #DataAnalysis #StatisticalMethods #OrdinalData #SurveyResearch #QuantitativeResearch #MeanScore #DescriptiveStatistics #InferentialStatistics #ResearchMethods #DataVisualization #SurveyDesign #StatisticalAnalysis #AttitudeMeasurement About Us: Welcome to The Friendly Statistician, your go-to hub for all things measurement and data! Whether you're a budding data analyst, a seasoned statistician, or just curious about the world of numbers, our channel is designed to make statistics accessible and engaging for everyone.