Adobe MAX 2025: 8 Announcements That Will Change Design Work

Adobe MAX 2025 just announced many new AI features in the opening keynote. I watched the entire keynote so you don't have to, and broke down the 8 announcements that actually matter for working designers.No hype. No fluff. Just honest takes from someone who's been designing for 16 years. What's covered in this video: Firefly Custom Models (train AI on your brand style) Partner Models including Nano Banana from Google AI Assistant in Photoshop (automatic layer naming + more) Generate Audio & Effects (create soundtracks for your videos) Firefly Video Editor (fast social content creation) Illustrator Turntable (rotate 2D vectors in 3D) Premiere Object Mask (automatic object detection in video) Photoshop Harmonize & Generative Upscale (seamless compositing + 4K upscaling) My honest take: You don't need to learn every tool Adobe announced. You need to learn what solves YOUR specific workflow challenges. This video helps you figure out what's worth your time. Affiliate links of Apps I really use and trust 👉 Trade Republic - Where I invest some of my savings, use this referral code to get 50€ when you buy your first stock: https://refnocode.trade.re/c1cjzhfn 👉 Next level screen recording: https://imobie.sjv.io/c/2763211/22314... Use code FSKOL20 at checkout for 20% off 👉 Mobbin to get inspiration from website and apps that are really usable https://mobbin.com/?referrer_workspac... 👉 Perplexity for smart web browsing https://perplexity.ai/pro?referral_co... Get in touch 👉 Free weekly newsletter https://ricardocostadesign.substack.com/ 👉 Instagram   / ricardocostaeu   👉 Linkedin   / ricardocostaeu