"Pure Emotions" - #SPWK 2024 Digital Analytics Documentary

00:03 [🇳🇱 IBRAHIM ELAWADI] Data is becoming a weapon now. Government funded propaganda or corporate funded greenwashing. 03:08 [🇮🇹 ELENA NESI] "Can I keep our garden of analytics as clean as possible?" 03:41 [🇺🇸 MATT GERSHOFF] A past that maybe really didn't even exist. 05:20 [🇳🇱 IBRAHIM ELAWADI] I saw people dying in front of me - and it could have been me. 07:09 [🇺🇸 JUNE DERSHEWITZ] That empowers us to pursue the truth for ourselves and for society. 07:33 [🇬🇧 DOUG HALL] It's a great discovery tool - but expecting it to come up with high originality and anything that is pioneering - that may well be a naive hope. 08:50 [🇩🇰 ASTRID ILLUM] And that general scepticism is going to be something we need to teach ourselves and our children. 09:35 [🇳🇱 IBRAHIM ELAWADI] You push someone to the edge and they will act to the worst possible way. 11:29 [🇬🇧 RUSSELL MCATHY] They probably know exactly not just who you vote for, but the sub elements of why you would vote for those elements. 12:54 [🇺🇸 JUNE DERSHEWITZ] Thinking about where we have a hand in producing data or vending data and who we're vending it to. 13:25 [🇪🇸 AURELIE POLS] We are today understanding that each actor optimises for their own incentives. Whatever the cost. 15:56 [🇬🇧 DOUG HALL] The accountability and responsibility still with a human, but we can get a huge more efficiency by using this AI technology. 17:20 [🇩🇰 ASTRID ILLUM] With great power comes great responsibility, right? 18:49 [🇺🇸 MATT GERSHOFF] You've spilled it in and now that can leak out. And it seems nuts to me! 19:01 [🇮🇱 YEHOSHUA COREN] We think about AI within the context of data but it's living in a different column of approach right? Trust and safety versus data privacy. 19:55 [🇩🇰 STEEN RASMUSSEN] ...then I will be liable for trusting a digital entity that will fall back on me. 20:48 [🇺🇸 KATRIN RIBANT] The interesting part of our industry is maximising the information that exists in the messaging that we send out. 23:19 [🇺🇸 MATT GERSHOFF] It feels like the industry is changing. 26:10 [🇵🇱 PIOTR KORZENIOWSKI] This is exploitation 101. 28:54 [🇩🇰 STEEN RASMUSSEN] It’s people deliberately misinterpreting the data to support their own agenda. 29:45 [🇵🇱 PIOTR KORZENIOWSKI] There is this large imbalance between the state and the society. 30:47 [🇮🇹 ELENA NESI] I don't think they were aware ten years ago of what could be done with cookies, analytics and data. 32:14 [🇪🇸 AURELIE POLS] So this is kind of how I see it: believe in the system and defend yourself. 34:04 [🇮🇱 YEHUDA RAIZNER] In order to be relevant in this technological and AI world, in this future world is to make a change happen. 35:30 [🇺🇸 MATT GERSHOFF] Part of the machine. ~~ ON THE SPOT INTERVIEWS ~~ INTERVIEWS & POST-PRODUCTION: ZOLTAN BANOCZY LIGHTS: ANDRAS DEAK EDITOR: BERNADETT KIRALY CAMERA: VIKTOR DOSZPOTH ~~ STARRING ~~ 🇮🇱 YEHOSHUA COREN 🇺🇸 JUNE DERSHEWITZ 🇳🇱 IBRAHIM ELAWADI 🇺🇸 MATT GERSHOFF 🇬🇧 DOUG HALL 🇩🇰 ASTRID ILLUM 🇵🇱 PIOTR KORZENIOWSKI 🇬🇧 RUSSELL MCATHY 🇮🇹 ELENA NESI 🇪🇸 AURELIE POLS 🇮🇱 YEHUDA RAIZNER 🇩🇰 STEEN RASMUSSEN 🇺🇸 KATRIN RIBANT ~~ MUSIC AND SOUNDS ~~ 🇪🇸FREESOUND.ORG: Universitat Pompeu Fabra, Barcelona ~ BERTSZ: ORGAN TYPE HIPHOP BEAT (545452), CYBERPUNK_RETRO (672784), CHIPTUNE HEIST MUSIC (545454), CINEMATIC SKATEBOARD CAR CHASE (541262), CYBERPUNK ALLEYWAY (672780), NOISY LOFI HIP HOP (647536), ORCHESRAL HIPHOP BEAT (524315), CORPORATE COMPANY INTRODUCTION VIDEO (524308), SIMS TYPE BEAT (545460) ~ SOULJA UNIT: SHADOW OF DEATH BEAT LOOP 102BPM (620197), SOULJA UNIT BASIC 2019 (707554) ~ VRYMAA: LOUXOR SHIMMERING MIRAGE (739440) ~ YELLOWTREE: EMOTIONAL SCENE GUITAR (691506) ~ VICTOR NATAS: MISSION TO PLANET VOLX (731791) ~ KEVP888: CD_VIE_004 (547595) ~ AUDIOCOFFEE: EMOTIONAL MOTIVATIONAL CINEMATIC SHORT (728747) ~ ARGENISFLORES: SURF SHORT THEME (638400) ~ TIMBRE: DOWN WITH IT REMIX OF BERTSZS FREESOUND_524314 (537932) ~ THE BLUES BROTHERS (1980): RAWHIDE SCENE ~~ SUPERWEEK TV ~~ SPWK TV ANCHORS: 🇳🇱 RICK DRONKERS, 🇮🇹 FOSCA FIMIANI, 🇩🇰 JOMAR REYES CONTROL ROOM: PETER POLCZ, ZOLTAN SZABO SOUND: TAMAS VARGA CAMERA: CSABA KOLTAI PRODUCTION ASSISTANT: ESZTER SIMON JUHASZ EXECUTIVE PRODUCER: ZOLTAN BANOCZY ~~ STAGE ~~ SOUND: ZSOFIA SVAB, PETER KACKSTADTER SOUND SYSTEMS: BALAZS VARGA CAMERA: PATRIK TOTH, KRISTOF TERPECZ DISPLAY TECH: OUTLINE CENTRAL EUROPE MCs: YEHOSHUA COREN, MARIIA BOCHEVA EVENT EXECUTION: BARBARA SURU, ENIKO SURU, ANDREA NEMETH-BENE, PETRA VRATARICS ~~ THE PUNCHCARD PRIZE WINNERS ~~ GOLD: 🇮🇹 ELENA NESI (MEDIA MONKS, ITALY) SILVER: 🇳🇴 EIVIND SAVIO (KNOWIT, NORWAY) BRONZE: 🇳🇱 DUMKY DE WILDE (XEBIA, NETHERLANDS) 🇮🇹 EMANUELE CELORIA 🇵🇹 DIOGO DA SILVA 🇱🇹 JULIUS FEDOROVICIUS 🇷🇴 EUGEN POTLOG 🇨🇦 VLAD FLAKS 🇩🇰 ASTRID ILLUM 🇭🇺 SIAVASH KANANI 🇩🇪 ARTEM KORNEEV 🇫🇷 MEHDI OUDJIDA 🇨🇦 MARC SOARES 🇨🇦 YULIIA TKACHOVA 🇪🇸 DAVID VALLEJO 🇮🇹 MATTEO ZAMBON 🇩🇪 ALEJANDRO ZIELINSKY EVENT DIRECTOR: PETRA VRATARICS PRODUCER: ZOLTAN BANOCZY