Is Content Still King? | Marketers Drinking Beer E004
On this episode of Marketers Drinking Beer, filmed live from The Limerick Pub (http://www.thelimerickpub.net/) in Wheaton, MD, the panel of co-hosts discuss Adobe's acquisition of Marketo, influencer marketing with Pintrest, Salesforce's new voice solution for conversational CRM, and whether content is still king, or if we need to transcend storytelling, and focus more broadly on Customer Experience (CX). Jennifer Rogers, co-founder of Brawling Bear Brewing (https://www.brawlingbear.com), also stopped by with two beers: Low Blow Blonde Ale Just like an all action brawler, this blonde ale never disappoints the crowd. With it's easy drinking maltiness and crisp finish, this blonde is a fan favorite. ABV: 6% | IBU: 63 The Fight Coffee Stout The Fight Coffee Stout is a collaboration brew that blends coffee from Indonesia with a traditional dry stout. ABV: 6.7% | IBU: 20 1:15 - Introductions - Tom Lehman was touring Europe, so Paul Gannon, David Martin, and Patrick Dorsey were joined by special guest, Kirstin Crane of Crane Concepts. 4:38 - The co-hosts then welcome Jennifer Rogers of Brawling Bear. 13:55 - In this episode's Wort on the Street segment, in which each host brings a couple hot topics from the marketing world to the table, we discuss: • Salesforce launches Einstein Voice for ‘conversational CRM’ • Pinterest launches Marketing Partners program for Influencers • Adobe acquires Marketo • The effectiveness of Nike's Colin Kaepernick campaign • YouTube is replacing textbooks in classrooms across America • Fortnite's wild success • The value of remarketing lists • Going back to basics with newsletter best practices 32:49 - The results for last episode's poll are discussed, and a new poll topic is announced, and this month we ask, "more hops or less hops?" 37:20 - In this episode's Head to Head, a segment we use to explore a single topic in depth, we discuss whether content is still king, or if a broader focus on Customer Experience (CX) is warranted. Coming Up… You can learn how to attend the next live broadcast, both online and in-person, here: Don’t forget to follow us on Facebook for more ways to interact with the show. You can now listen to the audio-only versions of the show on Apple Podcasts, Stitcher, Spotify, Google Podcasts, and your other favorite podcast clients. A special thanks to The Limerick Pub, Brawling Bear, and all of you watching, listening, and helping the show grow!
