Right by every generation

Marketers are often hood-winked to believing that Millennials and GenX are unique, as if creatures from another planet. But ultimately, each generation is grappling with many of the same life-stage pressures that their predecessors have done. The same, but different just a few obvious new challenges to deal with. In an age of demographic upheaval and ageing that is unprecedented in the history of mankind, businesses must seek out the similarities among generations (as this UOB Bank spot does brilliantly) and define customers by their needs, wants and desires - regardless of age. TVC script: This generation. Self Obsessed. Entitled. Impatient. They ruined music. They ruined love.  They ruined everything. Just like the generation before them. And the generation before them. Every generation expresses themselves differently, but the same values define us. Right by every generation.