Business, Leadership - Robert Cialdini - Sales, Marketing

Check out Robert's profile here: http://www.icmi.com.au/dr-robert-cial... Dr. Robert Cialdini is a New York Times Best selling author and a most-cited social psychologist in the fields of influence, persuasion and negotiation. He has spent his entire career researching the science of influence is frequently regarded as the “Godfather of influence” due to his cutting-edge scientific research and his ethical business and policy applications.