Interested in a free SEO audit like this for your business? https://reviewcollector.com.au/contac... Why do some genuinely great local businesses struggle to rank on Google? In this video, I run a real local SEO audit for Newington Physiotherapy in Ballarat — a business that’s been operating for over 40 years, delivers excellent results for patients, yet sits around position #15 in Google for “Ballarat physiotherapy”. This is not a teardown. It’s a practical breakdown of: ✅Their Google Business Profile setup ✅Their Google reviews (what’s helping vs what’s holding them back) ✅Their website’s local SEO signals I explain why each of these factors matters if your goal is to rank in the top 3 of Google Maps (the Map Pack) — where the calls and bookings actually come from. If you’re a local service business owner, this is a great opportunity to: ✅See how Google really evaluates local businesses ✅Spot common gaps that don’t show up in generic SEO advice ✅Compare this setup to your own business