How to Use Market Research to Grow Your Business (Without Wasting Money)

In this episode, we break down how market research actually drives business growth — and how you can use it without expensive tools or agencies. You’ll learn the difference between primary and secondary market research, when to use each, and how smart entrepreneurs use data to make better decisions before launching, scaling, or investing in marketing. Want to know more about our services? Book a call with us https://get.towanisomceo.com/bio We cover: What primary research is and how to collect it using surveys, polls, and social media How to use secondary research like census data, industry reports, and local market insights How to validate your business idea before spending money How demographics, income levels, and customer behavior affect pricing and positioning Simple, low-cost ways to research your audience and create stronger buyer personas Whether you’re launching a new business, refining your offer, or trying to scale smarter, this episode shows you how to turn research into real growth — not just data that sits in a spreadsheet. 🎯 Perfect for: Entrepreneurs • Small business owners • Marketers • Consultants • Retail & service-based businesses 👉 Don’t forget to like, subscribe, and share if this episode helped you make clearer business decisions. Market Research Secrets_ Boost …