Descubre el Bosque PSA: "Escape Project - Families"

In an effort to motivate Hispanic families to get outside more often and reconnect with nature, the Forest Service and the Ad Council and the U.S. Forest Service have launched the Descubre el Bosque public service advertising campaign, an extension of their popular English-language Discover the Forest campaign started in 2009. The aim of this campaign is to increase Hispanic visits to the nation's forests and grasslands, as well as to help them develop a love of nature and an understanding of their role in protecting it.