THE SCIENCE OF KEEPING YOUR NEW YEAR’S RESOLUTIONS: FROM 8% TO 95%:

Roughly 35% of Americans are drafting 2026 resolutions. Longevity is on the minds of the young. Gen Z and Millennials are twice as likely to set goals (~50%) compared to those over 45 (~22%). 2. Top 2026 Goals • Exercise (25%): • Healthy Eating (22%): • Financial improvement (21%): • Mental Health (19%): 3. The Reality Check: Why Engines Fail • The "Quitter's Day" Curve: 23% of people quit within the first week. By February 1st, a staggering 80% of resolutions have failed. • The 8% Club: According to University of Scranton research, only 8% of people actually cross the finish line by year-end. • The "92% failure rate" isn't caused by a lack of willpower; it’s caused by vague goals, perfectionism paralysis, and inadequate support________________________________________ How to Win To ensure your goals don't "rust" by February, follow these research-backed strategies: • Approach vs. Avoidance: Framing a goal positively (e.g., "I will eat fruit 3x a day") has a 59% success rate, compared to just 47% for restrictive goals (e.g., "Stop eating sweets"). • The 95% Accountability Hack: Simply deciding to do something gives you a 25% chance of success. Committing to a person increases it to 65%. But having a specific, scheduled accountability appointment (coach or friend) increases your success rate to 95%. • Identity Over Behavior: Don't just say, "I will go to the gym." Say, "I am a person who prioritizes my body." Behaviors are easy to skip; an identity is who you are. • Minimum Viable Effort (MVE): Use the "2-minute rule." Start with a goal so small it’s impossible to fail. Consistency builds success—intensity can be added once the habit is automatic. Roughly 35% of Americans are drafting 2026 resolutions. Longevity is on the minds of the young. Gen Z and Millennials are twice as likely to set goals (~50%) compared to those over 45 (~22%). 2. Top 2026 Goals • Exercise (25%): • Healthy Eating (22%): • Financial improvement (21%): • Mental Health (19%): 3. The Reality Check: Why Engines Fail • The "Quitter's Day" Curve: 23% of people quit within the first week. By February 1st, a staggering 80% of resolutions have failed. • The 8% Club: According to University of Scranton research, only 8% of people actually cross the finish line by year-end. • The "92% failure rate" isn't caused by a lack of willpower; it’s caused by vague goals, perfectionism paralysis, and inadequate support________________________________________ How to Win To ensure your goals don't "rust" by February, follow these research-backed strategies: • Approach vs. Avoidance: Framing a goal positively (e.g., "I will eat fruit 3x a day") has a 59% success rate, compared to just 47% for restrictive goals (e.g., "Stop eating sweets"). • The 95% Accountability Hack: Simply deciding to do something gives you a 25% chance of success. Committing to a person increases it to 65%. But having a specific, scheduled accountability appointment (coach or friend) increases your success rate to 95%. • Identity Over Behavior: Don't just say, "I will go to the gym." Say, "I am a person who prioritizes my body." Behaviors are easy to skip; an identity is who you are. • Minimum Viable Effort (MVE): Use the "2-minute rule." Start with a goal so small it’s impossible to fail. Consistency builds success—intensity can be added once the habit is automatic.