Mercedes-Ben: King of the City Jungle _ S-Class, Commercial Ad .

How to tame a lion: the new S-Class with ENERGIZING comfort control. In the animal kingdom, he is undisputedly at the top of the food chain – there is no living creature that does not fear him: the lion. But even the strongest alpha animal has a bad day, as the new S-Class film by antoni proves in a very humorous way. In the spot for the new S-Class, it serves as a metaphor for the alpha animal in the business world: the boss of a successful startup. His day is anything but successful. Time and again, minor mishaps cause his mood to deteriorate. Stressed and anything but in a good mood, he gets into the new S-Class at the end of a long business day. Here, he experiences what Mercedes-Benz describes as Mood Changing Technology: the ENERGIZING comfort control. A system that adapts the temperature, fragrance, lighting mood, seats, music and many other components to the driver’s wishes and improves the mood. At the touch of a button, the lion’s bad mood vanishes. He’s relaxing. An entertaining drive through the night begins, at the end of which he arrives home in a good mood. The stress is passé. The film follows the reorientation of Mercedes-Benz towards human-centered innovation and focuses on human needs, albeit in an unusual way. As the technological flagship brand and industry leader, the S-Class takes on a pioneering role. The Mercedes-Benz S-Class, formerly known as Sonderklasse (German for "special class", abbreviated as "S-Klasse"), is a series of luxury flagship vehicles produced by the German automaker Mercedes-Benz, a division of German company Daimler AG. The S-Class designation for top-of-the-line Mercedes-Benz models was officially introduced in 1972 with the W116, and has remained in use ever since. The S-Class has debuted many of the company's latest innovations, including drivetrain technologies, interior features, and safety systems (such as the first seatbelt pretensioners). The S-Class has ranked as the world's best-selling luxury sedan, and its latest generation, the W222 S-Class, premiered in 2013. As in previous iterations, the W221 S-Class is sold in standard and long-wheelbase versions; I4, V6, V8, V12, diesel and hybrid powertrains are offered. All models built in Mexico or sold in the United States are only available in long wheelbase. In automotive terms, Sonderklasse refers to "a specially outfitted car." Although used colloquially for decades,[citation needed] following its official application in 1972, six generations of officially named S-Klasse sedans have been produced. Previous two-door coupe models of the S-Class were known as SEC and later S-Coupe. In 1998 the S-Class coupe was spun off in a separate line as the CL-Class, however as of June 2014, it has been re-designated as the S-Class Coupé for the 2015 model year, doing away with the CL-Class. In 2016, the S-Class Cabriolet, internally named A217, was introduced with three variants: the S 550 Cabriolet, the Mercedes-AMG S 63 Cabriolet with 4Matic, and the Mercedes-AMG S 65 Cabriolet.[7] The Mercedes-Maybach S 650 Cabriolet, based on the S 65 Cabriolet, was announced in 2016. Competing models include the BMW 7 Series, Audi A8, Jaguar XJ, Lexus LS, and the Maserati Quattroporte.