Discovery Chevy Volt Super Bowl Ads Bob Maguire Chevrolet

You know Chevrolet means business when it debuts a Chevrolet Volt television commercial during the Super Bowl, considering the 30 second spot costs millions to air. The yearly football match is generally one of the most watched television events with over 100 million TV viewers. The commercial, first airing prior to halftime called Discovery, illustrates a different perspective on the Volt than we have seen in previous commercials. The intention is to describe the car as a historically disruptive breakthrough invention, which in fact it is. It nicely weaves quickly through several landmark historical milestones such as the discoveries of electricity, the light bulb, the home computer, and the arrival of Jimi Hendrix at Woodstock. An underlying theme to all these important advances is that electricity made them possible, the same being true of course for the Volt. Tim Allen continues in his role as narrator, calling the car at the end the extended range electric Volt. It will be interesting to see if the exposure of this commercial to such a wide audience, around one third of the US population, will lead to increased attention to the car, which as it stands already seems to have garnered much interest. Oddly enough, we, at Bob Maguire Chevrolet, just received our first retail Chevrolet Volt this morning....Talk about awesome timing!