Did you know there are 3 different ways to pronounce innovative? Watch this short Business English pronunciation lesson to learn the correct pronunciation and to pick which one you prefer. Get your FREE Professional English Phrase Booster here: https://bit.ly/phrasebooster If you like my short lessons for busy people, and would like to support me, buy me a cup of coffee! Thanks! https://www.buymeacoffee.com/derekcallan inn-o-va-tive /ˈɪn.ə.və.tɪv/ OR /ˈɪn.ə.veɪ.t̬ɪv/ OR /ˈɪn.ə.veɪ.tɪv/ This word has four syllables and the correct way to pronounce it is with the stress on the 1st syllable You will also notice that there are three ways to pronounce this. British English /ˈɪn.ə.və.tɪv/ American English /ˈɪn.ə.veɪ.t̬ɪv/ Mixed version /ˈɪn.ə.veɪ.tɪv/ Which business words do you find difficult to pronounce? Let me know in the comments, and I'll do my best to cover them in an upcoming video. Want to learn more Business English? Join my email list and get my FREE VOCABULARY EXTRA NEWSLETTER every 2 weeks: https://derekcallan.com/newsletter/ Find out more about me: Website: https://derekcallan.com/ Visit me on Social Media: Instagram: / derekcallan.english Facebook: / derekcallan.english Music credits: Intro music: Far Away by MK2 Background music: Honey and Milk by The 126ers