Episode 159: Why a 90-Year-Old Book Still Wins Deals: Dale Carnegie’s Sales Lessons

What Can a 90-Year-Old Book Teach You About Modern Sales? Turns out, everything—if you're serious about winning more deals through genuine connection. In today’s fast-moving sales world, it's easy to overlook timeless principles. But the most influential sales leaders know that mastering human connection never goes out of style. In this episode, we explore the powerful, practical lessons from Dale Carnegie’s How to Win Friends and Influence People—and how they can transform your team’s ability to connect, influence, and close. Here's what you'll learn in this episode: Why building genuine relationships still drives the most consistent sales success—and how to do it better. How small, intentional actions can instantly strengthen customer trust and loyalty. Practical, repeatable habits from Carnegie's playbook that modern sales leaders can use right now. Press play now to uncover the simple relationship-building shifts that can dramatically grow your sales in 2026. New episodes every Monday, Wednesday and Friday. Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: [email protected] This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.