Call-Out Culture on Social Media: What Brands Need to Know

See the full report here: https://goo.gl/xhPKFC Social has sparked a culture of calling out businesses, whether we see it in the form of a friend’s angry rant about their contractor or the latest video of a scorned customer on the evening news. Consumers are taking it upon themselves to highlight and amplify brands’ bad behavior for the world to see. Situations involving bad customer service and rude employees no longer take place in isolation. The prevalence of social media now ensures that every unhelpful, insensitive or downright inappropriate interaction has the potential to go viral for the world to see. And we’ve all seen the aftermath. But how prevalent is this culture for the everyday consumer, what impact does it have on others’ purchasing decisions and what can a brand do to turn it around? To answer these questions, Sprout Social surveyed more than 1,000 consumers to find out.