FORMCAST Car Design Insight – Pierre Leclercq, Citroen Head of Design

Pierre Leclercq is Citroen's Head of Design. He's worked in Italy, California, Germany, China and Korea before returning to France and joining PSA. In this episode, Pierre speaks with Form Trends founder Eric Gallina about his early career working at coachbuilders Zagato and Ghia, designing the X5 (E70) and first-generation BMW X6 (E71) at BMW Group DesignworksUSA, building several brands while working for Great Wall, and how he managed to make the trip back from China to designing the next generation fo Citroen products in Europe. TIMECODES 00:00 – Intro 00:30 – Quick Career Recap 01:40 – Background and Starting Out 05:00 – Joining BMW 06:40 – Zagato / Marc Newson 021C 09:40 – Designing the First-Generation BMW X5 10:30 – Designing the BMW X6 13:45 – Working at BMW M 14:40 – The China Offer 16:00 – Building the Team at Great Wall Motors 20:00 – The Drive to Succeed 25:00 – Leaving China 30:00 – From Kia to PSA 33:00 – Citroen Innovation 36:00 – Working at Citroen 38:00 – Not Premium / Making People’s Lives Better 41:00 – Transition Period 45:00 – Not a Car 47:20 – Citroen Cactus Airbumps 50:00 – Entering the Grey Zone vs Black & White 52:00 – Staying Fresh 53:20 – The Designer’s Challenge 55:00 – DS Reasons 59:00 – Team Structure 01:00:00 – Personal Interests 01:04:00 – Advice to Younger Designers 01:06:00 – Working Through the Pandemic VISIT – https://www.formtrends.com SUBSCRIBE TO THE CHANNEL – http://bit.ly/2jBydam BECOME A MEMBER – http://www.formtrends.com/subscribe SUPPORT –   / formtrends   FOLLOW: Facebook –   / formtrends   Instagram –   / formtrends   Twitter –   / formtrends   LinkedIn –   / formtrends   Pinterest –   / formtrends   Tumblr –   / formtrends