Amazon Advertising - 15 Minute PPC Optimization Tips and Tricks

In this video I discuss how to run basic bid optimization in an Amazon Advertising account in 15 minutes! Focuses - 🔶Primary Metrics vs Secondary Metrics 🔶 Influence of placements, impressions, CPC and CTR 🔶CPC and Bid Correlations 🔶Quick bid management formula for optimizations This video is a LITE video for bid optimization. My goals is to help explain the relationship between bid optimization and ACoS. At scale, we run similar formulas with more in-depth data analysis, BUT this formula helped me when I was just getting starting. When you have a keywords with data - Sales * Target ACoS = X X / Clicks = Bid ------------------------------ Got questions or feedback? Drop them in the comments below – we love hearing from you! 👇 🟠 Connect with Us on LinkedIn Connect with Destaney:   / destaney-wishon   BTR Media Page:   / wearebtr   🟠 Dive Deeper with Our Podcast Join us for more insights: https://www.btrmedia.com/resources/po... 🟠 Stay Informed Subscribe to our Weekly Newsletter for the latest trends and tips: https://www.btrmedia.com/landing-page... 🟠 Work With Us Interested in elevating your Amazon Advertising strategy? Learn how we can help: https://www.btrmedia.com/getting-star... Keep Learning with Us 🚀 Don't forget to subscribe for more Amazon Advertising content!