10-Type of E Commerce (C2C Model) | MSIT | AEU #typeofecommerce #typeofecommerceinhindi

Types of ecommerce Fundamentally, ecommerce means a company selling products online. Just like in the non-digital world, there are many ways an item can get sold on the internet: Business to Consumer (B2C). In B2C businesses, the visitors of the online store are individual people and the business sells or curates its own products. Brands like Allbirds and Kylie Cosmetics are classic examples of B2C businesses. Often, B2C and Direct to Consumer (DTC) are used interchangeably in ecommerce. But DTC is just one type of B2C ecommerce. Business to Business (B2B). When one business sells to another business online, it’s known as B2B ecommerce. B2B sites usually cater their shopping experience to much higher order volumes from the customer (think: 1000+ items instead of 1 or 10). Often, they also often come with a higher level of “white glove” customer service and more options for custom orders. Consumer to Consumer (C2C). This is an old idea becoming new again. C2C businesses are online marketplaces that allow consumers to sell their own goods directly to other consumers. eBay is the most famous example of this. For a long time, there haven’t been many C2C businesses due to the popularity of the biggest sites (such as eBay and Etsy) and free alternatives such as Craigslist and Facebook Marketplace. However, a new generation of businesses have shown the value in a more bespoke C2C experience, including Poshmark and Grailed.Types of B2C ecommerce business modelsThe world of B2C has multiple business models to choose from. The consumer may not even always know which type they are buying from, but as a store owner, choosing the right B2C business model is crucial to your success.Direct to Consumer (DTC)A DTC model is one in which your business manufactures its own products and sells them directly to the consumer. Examples include Gymshark and DU/ER. Advantages: Since they own their production process,DTC businesses typically have strong margins, good product quality control, and a competitive price point. Disadvantages: Owning your manufacturing can be a huge undertaking. This means setting up a production line, factory, or kitchen to make your products.Subscription DTCSubscription ecommerce businesses are similar to typical DTC ones, with a twist: you can only purchase their products by signing up for a subscription service. This is different from a DTC business that has a “Subscribe & Save '' feature.To be a true subscription business, you need to require your customer to opt in to a recurring purchase. Subscription businesses are popular in consumable product categories, such as supplements (BIOHME) or food (Sakara). Advantages: By having recurring charges, subscription businesses can have a high customer lifetime value (CLTV)—if they are successful at retaining customers. Disadvantages: Subscription businesses aren’t a fit for many product categories that are reusable.White label and private labelSome businesses prefer not to do their own manufacturing, but still want to create a unique product. They turn to a white label/private label model. In this model, the ecommerce business contracts a supplier to create a product that meets their needs. The supplier manufactures it, then the ecommerce business adds their own branding and sells as their own. This is common in highly specialized categories where the manufacturing takes niche expertise and the product requires strong branding focus. For example, many skincare brands are white label businesses. If a supplier makes a product exclusively for your business, it is ‘private labeling’, and if it’s not exclusive, it’s ‘white labeling’. Advantages: Since a supplier takes care of the manufacturing, the ecommerce business itself is much simpler to operate, and the business owner is able to focus primarily on branding. Disadvantages: When the ecommerce business doesn’t own the supplier, they typically have less margin and less quality control than they would if they manufactured it themselves. They also have to make an upfront investment in having the supplier design and sample the products.E-retailE-retailers are trusted curators and intermediaries of other brand’s products—the digital equivalent of physical grocery stores or shopping malls. In this business model, the ecommerce business purchases its products from other brands at a wholesale price and then sells them to customers. The value they add is in the bespoke curation of products and in the shopping experience itself. Much like their brick and mortar counterparts, this works best in categories where taste and selection is key, such as food and fashion. Modern examples of these types of businesses are Goop, Culture Kings, and The Breakfast Pantry. Advantages: The business has the opportunity to offer a wide product selection without developing every product. #typesofecommerceintamil #typesofe-commerceprovidersandvendors #typesofecommerceinenglish #typesofecommercemalayalam