Marketing Stream LIVE Q&A w/ Jason Pantana - Broadcast #7

Hi friends! If you'd like to submit a topic or question for the broadcast, please check my INSTAGRAM STORIES (@JasonPantana) -- I keep a running AMA ("ask-me-anything") Story running prior to each livestream. (Feel free to message me on Facebook or Instagram as well.) Given all that's been going on, marketing landscapes have changed (and will continue changing). My goal is to help as many business owners, entrepreneurs, and professionals successfully navigate today's market as well as position themselves strategically for future success. Instagram:   / jasonpantana   Facebook:   / jasonpantana   YouTube:    / jasonpantana   Twitter:   / jasonpantana   LinkedIn:   / jasonpantana   - - 3:30 - Q. Where to start when beginning to build your brand in a new market (during COVID)? (@laurengentrealtor) A. Here’s a list of ideas: conduct open houses (in-person and/or virtual), work expired, cancelled, and FSBO listings, set up EVERY online profile (social media, review platforms like Yelp.com, home search portals, company websites, et al.—try using https://namechk.com/ to help), get involved at your local board of REALTORS®, your company office, and seek out networking groups. Get plugged in w/ lenders and vendors. Here’s a biggie: work your agent connections around the country—have a plan to cultivate agent-to-agent referrals. Remain focused on generating outbound referrals back in your old market. Go all-in on video and content (e.g. market updates, home walkthroughs, behind-the-scenes, neighborhood tours, etc.). Run ads on Facebook/Instagram, Google Display Network, Google Search, and Youtube. POSITION YOUR BRAND BE EVERYWHERE! 12:34 - Q. How do you reach clients through Instagram?—What hashtags actually work? (@steelrealtygroup) A. If it’s as simple as merely reaching “your clients,” simply reach out first by following them, which’ll likely prompt a follow-back. In terms of truly “reaching them,” however, it boils down to your content. Want more followers? Create content that’s worth following. Wondering what that looks like? Ask yourself, ”Why should someone hire me as their agent?” Whatever you answer, that’s the content you need to produce. As for hashtags, (i) analyze the hashtags other influencers in your space are using. (ii) visit this post:   / b2ulntch09m  . 19:22 - Q. What’s the ideal amount of stories and posts per day on Instagram? (@jasonbendbroker) A. Stories = as much as possible! Do it periodically throughout the day, that way each time you add to your stories, you'll refresh in the feed (thus increasing the total number views). In addition, try sharing longer stories—i.e., more than just one story at a time. By doing so, you’ll train viewers to forward to your next story, which, consequently, will help to reinforce the relevance of your content in terms of the Instagram algorithm. For posts, ideally, once a day. That said, if you don’t do it daily, that’s okay. It mostly depends on the size (and activity) of your following. If you supply too many posts, Instagram will hesitate 26:40 - Q. How do I target my clients online with Facebook’s target list block? (@kenpozek) A. Since the rollout of the Special Ads categories, personal ad accounts are no longer eligible to utilize the “customer list” custom audience feature. For clarity, a “customer list” is when you upload a .CSV (spreadsheet) file containing the names, phone numbers, emails, etc. of your personal contacts into the Facebook Ads Manager. Facebook hashes that info with their own user database and then targets those individuals with your ad campaign. Nowadays, in order to utilize this feature, you’ll need to setup a Business Manager (Business.Facebook.com/create) plus a new ad account w/in it (a “business ad account,” technically). Once completed, you’ll be able to create the “customer list” audience again.