Please visit www.huna.org The Aloha Project Aloha is a Hawaiian word meaning love, friendship, compassion, and charity, as well as, in its roots, "the joyful sharing of loving energy in the present moment." For this reason the Hawaiians also use the same word for happy greetings and farewells. The Aloha Project was conceived by Serge Kahili King in 1973 as a way to join the people of the world together in a spirit of Aloha to bring about physical, emotional, mental, environmental, social, and spiritual harmony based on the wisdom found in Hawaiian philosophy and culture.